Services List Service sub-landing pages Service Sub-landing Pages are index pages that link out to other pages. Service landing pages Use a service landing page for the homepage of a section. Service page A service page is the main content page. How people read Knowing how people read means you’ll write in a way they can understand easily and quickly - so you do not waste their time. Our publishing principles We have principles we check when we receive a request to add or improve our content. Working with services We have developed a web style guide to give a consistent brand across all our websites to meet legal usability and accessibility standards.