Eat Them to Defeat Them - Primary and Special School Sign Up FREE Places

Eat Them to Defeat Them aims to get kids to eat more vegetables, with support of a huge TV advertising campaign and programme in schools helping even the fussiest eaters to enjoy more veg, engaging teachers, parents and catering teams. This year’s theme is the Big Chomp. The deadline for schools signing up is 15th December 2023, you can sign up by emailing


Now in its fifth year 53% of parents with children involved in the schools’ programme reported an increase in the volume and variety of vegetables consumed. With 29% of children eating less than one portion of vegetables per day, these results are an important step in improving children’s diets and the health.